Increasing sales all year round is essential to your business. Keeping menu items current and fresh is just as important. Customers love the traditional offerings but changing things up is important too.
Offering and promoting a new smoothie flavor or “limited time offer” (LTO) is a key to keeping things fresh. Customers love the excitement of seeing something new to try, or enjoy a holiday focused beverage. This can create a buzz and increase your stores traffic. Flavor promotions can be offered seasonal, monthly or quarterly.
Interacting with customers and getting feedback on any beverage promotion will provide leverage and value that can be used on future promotions. Listening to your customers and keeping up with industry trends will help drive future promotions for success.